Photo By: Mike Szxzepanski

A life without 3’s

At Founder Institute, we often rate things on a scale of one to five; but without three’s.

It is too easy for everything to be given a three without giving it much thought when three’s are permitted.

A five would be good enough for an investor to write a check.

A four would be good enough to get a meeting.

A two is not meeting ready but seems like it could be fixed

And, a one, well either it is incoherent and isn’t likely to be salvageable, or I don’t understand it well enough to judge it. One of those cases where I hope I will be to later say, “Your idea is much stronger than your presentation” instead of repeatedly asking, “What business are you in??”

Some days I think that those are the only two things that I say. Seriously.

But today, I will a different question:

What would life be like if we eliminated 3s Photo By Alvin Lenin

What would a life without three’s be like?

What if we drew a line and consciously asked whether something was really worth another hour of our life?

And what if as I write, we had a standard to not publish any ones or twos …

I think we all have the standard already.

But it is really tempting to publish threes. They seem sort of good enough. And when push comes to shove, a few of them may be four’s, but the bulk of them are probably two’s. )The ones and the obvious twos were already put aside.)

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals


The Form Letter to End All Form Letters


The Better Question About Customers