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Photo by Drahomír Posteby-Mach on Unsplash

Applications & Questionnaires for Everything

Not just for jobs anymore

Alaina Demopoulos wrote in about a trend of users of applications making application forms to be filled out in order to be considered for a date.

While I expect never to use a dating application in the future, I immediately thought about one for prospective startup founders.

Perhaps I could ask:

  • What have you learned from talking to customers or customer surrogates?
  • How will your offering make their lives better?
  • What are their current alternatives?
  • For which customers is your offering a better choice, and for what reasons?

Maybe my merely asking would nudge them in the right direction without even having to have a meeting.

Yes, the more I think about it, the more I think that it might be even better here than in dating.

Clearly, Cupid should be an inspiration to us all.


Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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