Russell Brand Alaina Demopoulos wrote in The Guardian about a trend of users of dating applications making application forms to be filled out in order to be considered for a date.
While I expect never to use a dating application in the future, I immediately thought about one for prospective startup founders.
Perhaps I could ask:
- What have you learned from talking to customers or customer surrogates?
- How will your offering make their lives better?
- What are their current alternatives?
- For which customers is your offering a better choice, and for what reasons?
Maybe my merely asking would nudge them in the right direction without even having to have a meeting.
Yes, the more I think about it, the more I think that it might be even better here than in dating.
Clearly, Cupid should be an inspiration to us all.
