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Photo by Drahomír Posteby-Mach on Unsplash

Applications & Questionnaires for Everything

Not just for jobs anymore

Alaina Demopoulos wrote in The Guardian about a trend of users of dating applications making application forms to be filled out in order to be considered for a date.

While I expect never to use a dating application in the future, I immediately thought about one for prospective startup founders.

Perhaps I could ask:

  • What have you learned from talking to customers or customer surrogates?
  • How will your offering make their lives better?
  • What are their current alternatives?
  • For which customers is your offering a better choice, and for what reasons?

Maybe my merely asking would nudge them in the right direction without even having to have a meeting.

Yes, the more I think about it, the more I think that it might be even better here than in dating.

Clearly, Cupid should be an inspiration to us all.


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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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