shallow focus photo of white tree 
Photo by Michael Busch on Unsplash

Are we missing that fact that we are missing the big picture?

Strategy and Tactics


Peter Attia begins part two of Outlive: The Science and Art of Longevity with a quote from Sun Tzu.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.  — Sun Tzu

We (or at least I) often don’t differentiate between strategy and tactics. I see it in my own teaching.

Too often, I think about how an entrepreneur can better tell their story without thinking about whether it is the right story to tell.

How to most efficiently enter a market rather than whether it is the right market to enter.

Even though I don’t (often) get dragged down to the level of font choice in the PowerPoint deck or keyword selection for ads too early in the process, I’m still too often thinking about tactics before there is a strategy.

Premature optimization is the root of all evil. — Donald Knuth.

While I grew up with Knuth’s words of wisdom, that was about avoiding writing programs badly rather than about writing the right program; meeting the right need.

What advice do you, yourself, offer to early-stage companies, or mentees in general, that rises to the level of strategy?

What do you personally do to help assure that the right strategy is in place before proceeding to tactics?



Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

man in black crew neck t-shirt smiling 

How not to use Natural Language Processing

silhouette of couple sitting on seashore 

The Turing Test for Dating Apps