Photo By: Jonathan Kemper

Are you solving the right problem?

Solving the wrong problem is a common way for a to . Or a launch from an existing company to fail even harder. Or a life to seem wasted.

Making a huge improvement on something no one cares much about isn't a winning .

Nor is making only a tiny improvement even if people care a lot is rarely a winning strategy.

Thibard Elziere's article How to Validate a Startup Idea has a simple way to use these criteria to help make sure that you aren't solving the wrong program.

The one thing we would add is that when you look at a group of potential users, it may be that you are solving exactly the right problem for some of them but not others. In such a case, you may be able to succeed by narrowing your focus.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.


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