Photo by Dan Cristian Pădureț on Unsplash

Can you tell the difference between the past, present and future

projections are not traction

I was really excited about a startup that presented today.

They have almost 5,000 corporate clients.

In the unfunded year they have been running, that is impressive traction.

But no.

Unfortunately, the actual number is zero.

That 5,000 corporate clients was a projection. Based on no data. Funnel size zero. Actually, there isn’t even an excel sheet of prospective leads.

I felt tricked.

They got a second conversation.

They won’t get a third.


Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.



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