Photo by Dan Cristian Pădureț on Unsplash

Can you tell the difference between the past, present and future

projections are not traction

I was really excited about a startup that presented today.

They have almost 5,000 corporate clients.

In the unfunded year they have been running, that is impressive traction.

But no.

Unfortunately, the actual number is zero.

That 5,000 corporate clients was a projection. Based on no data. Funnel size zero. Actually, there isn’t even an excel sheet of prospective leads.

I felt tricked.

They got a second conversation.

They won’t get a third.


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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals



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