Photo by Dan Cristian Pădureț on Unsplash
in

Can you tell the difference between the past, present and future

projections are not traction

I was really excited about a startup that presented today.

They have almost 5,000 corporate clients.

In the unfunded year they have been running, that is impressive traction.

But no.

Unfortunately, the actual number is zero.

That 5,000 corporate clients was a projection. Based on no data. Funnel size zero. Actually, there isn’t even an excel sheet of prospective leads.

I felt tricked.

They got a second conversation.

They won’t get a third.

Ever.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

      Written by Russell Brand

      Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

       

      Unpitching

      grizzly bear 

      ChatGPT and Dancing Bears