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Photo by Andre Hunter on Unsplash

Epic Fails For Form Letters

How to forever spoil your reputation and assure you will never-ever get referrals

Today was especially bad for me for form letters.

I had thought I had hit bottom when on Linkedin, when someone sent me a solicitation, I replied, “no thank you,” and they sent me a lengthy form letter follow-up solicitation. They seemed to honestly not understand what was wrong with this because (and I quote), “I am not a salesman.”

But It got worse:

Hope you are doing well ~

I wanted to finish up the year by telling you how grateful I am to have you in my life, you are considered a friend and I only want to do business with people I know and care for. Life is so fragile, and I wanted you to know I appreciate you sharing this part of my life with me.

from someone that I had never met, never spoken to, never even heard of, asking me to invest in a company I had never heard of, in a field I’ve never been interested in, that at first glance looks to be so environmentally harmful, I am tempted to organize a boycott.

Even though it took only a few moments to mute / disconnect / block / unfriend them, my negative impression of them will last a lifetime.



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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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