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Photo by Andre Hunter on Unsplash

Epic Fails For Form Letters

How to forever spoil your reputation and assure you will never-ever get referrals

Today was especially bad for me for form letters.

I had thought I had hit bottom when on Linkedin, when someone sent me a solicitation, I replied, “no thank you,” and they sent me a lengthy follow-up solicitation. They seemed to honestly not understand what was wrong with this because (and I quote), “I am not a salesman.”

But It got worse:

Hope you are doing well ~

I wanted to finish up the year by telling you how grateful I am to have you in my life, you are considered a friend and I only want to do business with people I know and care for. Life is so fragile, and I wanted you to know I appreciate you sharing this part of my life with me.

from someone that I had never met, never spoken to, never even heard of, asking me to invest in a company I had never heard of, in a field I've never been interested in, that at first glance looks to be so environmentally harmful, I am tempted to organize a boycott.

Even though it took only a few moments to mute / disconnect / block / unfriend them, my negative impression of them will last a lifetime.



Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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