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Content > Blog > Evaluating invitations

Evaluating invitations

Russell Brand by Russell Brand
2 years ago
in Blog
Reading Time: 3 mins read
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I was recently invited to join a “prestigious expert panel.”

I had not heard of it.

Since I am oblivious to the world in general, my having not heard of it doesn’t mean much.

Structurally, it looked much like LinkedIn’s pulse/advice section.

Eventually, it became clear to me that they were selling lead gen rather than whatever I had naively thought they were offering, so not for me.

But it raised some interesting questions:

  • Given the number of questions per year they host and the number of clients (whoops — I mean “experts” they had), how many answers per year could a particular client expect?
  • How proud or anti-proud (embarrassed) would I be to have my answers there?

I didn’t think they would easily tell me how many clients they had, but we could measure the frequency distribution of the experts. I didn’t get that far.

I asked a number of people whose opinions I respect to look at a sampling of their answer postings and give me their assessment of the quality.

Unfortunately, almost everyone I asked gave up because either their ad blocker blocked the content or the ads prevented them from actually reading the examples.

I couldn’t easily read them either.

On forum sites like Reddit, there is a long history of complaints about the readability of that site. (And various other complaints about the organization’s practices.)

I had imported the sample into notion and was, in that manner, able to read them.

They were all true, but none insightful.

I gave ChatGPT-4o the same questions and asked for the same number of suggested answers.

In each case, the Chatbot answers were better.

In evaluating content for publication, I had been saying the question isn’t whether a Chatbot wrote something but rather whether the writing was like that of a Chatbot.

I am now raising the bar:

In evaluating content for publication, is it more worth reading than what a Chatbot would have produced?

I think I’ll decline the honor of being part of that panel.


Tags: answering questionsanswersChatbotchatbotsChatGPTexpert panelslead genLead Generationmarketing
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Russell Brand

Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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