The Article That Wasn’t

Photo by Derek Oyen on Unsplash

I wrote a gratitude article that I really liked. It had an important lesson in it. It had a beautiful . And it told of a wonderful story.

Unfortunately between writing it and publishing it, I found out that it wasn’t true.

Fact checking — It’s not just for large newspapers.

The good news is that our fact-checking caught it. Perhaps we should apply for ISO-9000 certification. Perhaps not, as our catching it was more a matter of luck than skill and my first corrected version was incorrect in an entirely different manner. Perhaps we need a stronger process. Perhaps an intern or three to implement it.

The bad news is that the article wasn’t salvageable. The whole thesis was a lie and I there wasn’t even a usable version adapted to the Time of Dinosaurs. It felt like I had been hit by a meteorite.

Clearly, I have not adapted to the post- culture as the allure of a potentially viral article that would show a group and ideas I believed in in a positive light was not a sufficient lure.

My gratitude and of course today’s baby animal picture goes to the people who found the errors and protect you, my loyal readers, from my careless enthusiasm.

And to the Pro-Truth Pledge for encouraging this extra level of care in public discourse.

And to Gleb Tsipursky for creating the Pro-Truth Pledge and his broader work to promote honesty and accuracy in public discourse.


Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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