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Looking for you VERSUS Can’t live without you

Photo by Raka Rachgo on Unsplash

Steve Goldberg is a partner at Finistere Ventures, an early-stage venture fund focused on food, , and sustainably feeding the world. This is our third article from a single half hour .

I was once told that when bright people disagree, they often have failed to notice that they have different meanings for the same terms. Eliezer Yudkowsky has a good description of this in the Disputing Definitions chapter of Rationality: From AI to Zombies

I can’t live without it

And while we didn’t actual disagree, we assuredly have different focuses on the certain key concepts.

When he thinks of the , he really wants potential that say, “I can’t live without it.” When I think of the market, I really want to see customers that are already looking for something to solve this problem. I’m preaching the lean gospel.

I’m already looking

Steve wants customers’ desire for it to be so strong that they will be willing to overcome potential to adoption that might arise.

I want early adopters that we can find easily, quickly and for free.

But now that I understand what he wants, I’ll compromise. I’ll ask for both. Can your startup promise me either?

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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