Many movements have asked us to wear a ribbon, an armband, a specific solid color, or even a safety pin.
None of it was overtly ugly, but none of it was beautiful, not until now.
There is plenty of discussion of why it is better business for Apple than for Disney or Budweiser, but none about simple aesthetics.
If only I wore a watch.
Perhaps someone will make an iPhone case.
Or even a top hat.