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Photo by Dane Deaner on Unsplash

In Ancient Times There Was a Moderately Successful CEO

Back when my early business was failing to sell nemesis asteroid meteorite protection to the dinosaurs, Shannon, the Spinosaurus was a very insecure CEO.

He met wonderful folks that could have helped his business grow and thrive and said he would have his assistants set up a meeting with them.

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But his assistants were rude and non-responsive and would cancel and change appointments at the last minute.

Perhaps this was posturing to make Shannon feel less insecure. Whoops — I meant to say “even more powerful and important.”

Perhaps Shannon was blissfully ignorant of his staff’s abominable behavior.

Perhaps he should have hired snowmen.

Most likely he was just too insecure to train them properly.

Too disorganized to have a standard operating procedures manual.

And of course entirely unfamiliar with #suckagereduction.

Unfortunately, his business failed even before the asteroid arrived.

Guess I wasn’t the only failure of the Mesozoic.

So perhaps it shouldn’t bother me that much that I never got a meeting with him. He probably wouldn’t have been a customer anyway. But had I met with him, I would have mentioned what while it is nice to be important, it is more important to be nice. Perhaps that would have been all it would have taken to catalyze his success, make him an opinion leader, and by having him as a reference account enable my success that would have ultimately saved the entire planet. We’ll never know.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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