In Search of Countermeasures

On LinkedIn, I saw a beautiful picture, cleverly titled, and attractively labeled as an interview with a brilliant inventor that I admire.

I clicked.

I got a full-page ad that was not in any way related to the person, his work, or his field.

Once I closed the ad I got to a seven-page long screen with many lines of header fonts and intrusive pictures. On page three in very small font, in the middle of a paragraph was the link to the actual interview.

Similarly displayed on page five was a link to his youtube channel.

So someone else is (to my mind) wrongly capitalizing on his name and reputation.

And that someone else deserves to go on the wall of shame.

The post was to a link. I wonder if the link was pointing to that drivel when the post was created.

I’ve contacted the poster to ask. I didn’t get a reply.

On Reddit, redirects are not permitted in postings. I finally appreciate why.

We need a more general countermeasure.


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Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.


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