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Interesting Questions Losing the Arms Race to Dull Answers

Some days I am reminded that I am not a reporter.

This happens whenever I lose the arms race.

My weapon of choice is interesting .

With certain people, my questions repeatedly fail — entirely insufficient to overcome dull answers.

black flat screen tv turned on at the living room
Photo byEtienne Girardet on Unsplash

I can lose on the various battlefields.

Interviews for articles.

Public interchanges about people’s research, new jobs, startups.

It bothers me a lot when I absolutely know that there is something interesting there and I just can’t extract it. It bothers me a little when the article doesn’t get written.

It bothers me a lot more when the public thread fails. This was a possibility for a person’s community to join in the excitement and perhaps collaborate. But they won’t know. In some cases, the person’s family and friends won’t even know because they don’t know how to talk about it.

On those days rather than simply not being a reporter, I am failing as a storyteller.

Wishing I knew how to ask better questions.


Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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