black and white round tunnel 

It’s just too difficult

Failing at lead gen

This morning, I saw five wonderfully interesting-sounding things on LinkedIn.

The first was a program that might be appropriate for some of our recent Founder Institute graduates. I click and get a ten-question intake assessment form. No additional information about the program was easily available without filling out the form. Maybe it is the perfect program for several of them. I’ll never know, I gave up.

The second was a paper on team dynamics that I couldn’t get without filling out a form and then waiting for it to be emailed to me. The host of the paper is selling software entirely unrelated to team dynamics and is of no interest to me. Maybe it would be if I read the paper. I might see that there was a better way to think about this entire area, and their tool would make that simple. I’ll never know, I gave up.

I could write up the other examples, but I won’t. You’ll never know about them. I’m giving up.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

1 us dollar bill 

Never spend great effort in get small results


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