I got a message on LinkedIn today.

They misspelled my name and then went on to say, “You’ve been recommended to me to get in touch with…”

It was just another poorly constructed form letter.

I didn’t notice the subject in the LinkedIn message. It’s at the top and in bold, so I should see it, but somehow I never do.

The subject line had affiliation information such that I would have taken the meeting.

There is someone on their advisory board that I know and respect. Had they mentioned his name, I would have prioritized giving them a meeting slot.

But they didn’t.

It was just another poorly constructed form letter.

I wonder how many other people aren’t properly effectively asking for meetings by failing to leverage the strength of their or affiliations.

I better not ask them to meet me at Hernando’s Hideaway. They’d never get in.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

brown cattle near tree 

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