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Terrible writing about wonderful events

How not to write a press release

One of the organizations that I most respect and revere in the entire world was recently given a great honor. It was ranked #1 in the world by a prestigious sounding society that might be important but that I have never heard of.

The prestigious sounding society published an enumerated list with no explanation about what was wonderous about the organizations they rated highly. It didn't even have links to the organizations.

The organization published a press release saying they were proud, etc., but not saying interesting or useful about themselves or about the society.

The organization then published to a link to the shorter but equally content-free summary of the press release.

I bet there are at least two really important stories here, but they aren't stories that I have heard. I bet I can learn more if I really try, but nowhere in any of these publications even has a useful listing for a point of contact.

I had been told that most press releases are ignored. I am beginning to understand why.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.


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