I was excited when I saw an ad for a webinar on delivering winning POC’s.

I clicked.

I wonder how much that click cost someone.

I had thought POC’s were proof of concepts.

They weren’t.

This wasn’t click bait, it’s honest error.

Costly honest error.

Because they didn’t spend a little more thought. they instead spent extra money to annoy me without any gain for themselves.

Yet another example of # waiting to happen.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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