blue and white exit signage mounted on brown brick wall 
Photo by Bernard Hermant on Unsplash

Unsubscribing Difficulties

I have a problem. Well, actually a lot of problems.

Though in this case, I am the victim of someone else's problem.

And as a result of this problem, I am not going to get a valuable service and they aren't going to get several thousand dollars of my money.

do not touch sticker
Photo by Markus Spiske on Unsplash

I started to fill out the very complicated form that they feel is necessary in order to be able to take my money. The problems with that are a story for another day.

I got halfway (well maybe 99% of the way; can't tell since there is no progress indicator) in filling out the form and ran out of time. I had barely allocated a single century to the five-minute task.

Since then, they have been sending me two rich media-filled emails a day (won't mention the megabytes as the images are inlined). There is no unsubscribe link. The blithely tells me to not bother replying because it is automated. The unsubscribe button in my Superhuman mail client doesn't succeed in unsubscribing me.

I gave up. I blocked them. They are blacklisted. If I were a better citizen, I would have reported them to the various spam police and the mailing service. I didn't think of it at the time.

Had I just gotten a reminder every few days, they would have eventually gotten my money and given presuming they did good work, a lot of referrals. The abandoned shopping cart problem is pretty well understood; though apparently not by them.

Instead, they'll get nothing, other than having potential and writers who ask about them by name, hearing the longer version of this story.

I suppose that this preventing | detecting | repairing this should be another suckage reduction service that we should be offering.

Yet another way to lose customers without even knowing it.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.


Handling email with distinction: Distaste rather Dread


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