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Yet another way to get potential customers to not be your customers

I have not quite yet dropped out of a beta program.

I haven’t tried the product yet.

I am the ideal customer. I am (I mean was) enthusiastic. Really enthusiastic.

I potential bring a massive number of early adopter enterprise .

But I am not happy.

I just received an with an embedded .

The text of the email says, “Welcome to XXXX! Have a look at the video below.” I’ve removed the name to avoid embarrassing folks.

The video says, “I will be sending you helpful emails in the future.”

I don’t believe them.

It’s not the only problem but is probably the last straw.

They have about exhausted my patience and lost my Rolodex. I haven’t even tried the product yet.

By the time this article is published, they will probably be officially given up on. It’s sad. The inventors are bright. The product seems valuable, but without customers, the company will not be.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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