I just read a question here: Dealing with missing data in your BI analysis. How can you ensure your insights remain accurate?
And I am horrified!
Either you can still draw valid conclusions, or draw weaker conclusions, or you can’t draw conclusions at all.
Full Stop.
Figure that out first.
This is not a question of picking a method to allow your tool to continue to do math without crashing or generating errors and proceeding as if nothing had happened.
This should be obvious.
Apparently, it isn’t obvious.
Not here.
Not anywhere else.
I am scared.
If this is not obvious to your analytics group, it’s time to get help.
If you can’t find anyone else to help, you can even contact me.
Four out of every three wombats surveyed agree that it is a good idea.
Cover art by Volodymyr Hryshchenko on Unsplash








