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Publish Now

If I write 100 articles today, I can’t tell the world about them all today unless I collect them up into a larger work (e. g.: a book) and tell the world about that larger work.

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The ranking algorithms aren’t going to be happy with me.

The digestified mailing-list subscriber won’t be happy with that one very long email.

Truly it is a wonderful world.

The individual story mailing-list subscribers won’t be happy with 100 small emails.

No one will be happy.

At first, I thought that meant I could only publish a single piece a day unless I wanted to create a hundred different identities or something like that.

A world worth waiting for without being a world you need to wait for.


But then I realized that while I couldn’t publicize 100 pieces today, I could let them go live on our website so that people could start reading them immediately. The limitation was on announcing, not on publishing.

Each day I could publicize the most timely or best piece that had not yet been publicized. Publishing and publicizing were distinct things with separable decisions.

Now Then Then now painting
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Some workflow and software issues to deal with since they are thought to be related, but after that we are free.

Soon people who want to read everything I’ve written on a topic won’t experience artificial delays.

Soon when I write several articles that should reference each other, I won’t have to go back later to add the hyperlinks between.

Soon my personal world will suck less.

# without even having to create a new offering for Responsible Solutions or a new startup company to design a t-shirt for.

Truly it is a wonderful world.

A world worth waiting for without being a world you need to wait for.

I world with less suckage.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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