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Pitching — Adapt Don’t Die

Make each mistake only once

I watched a long-form practice pitch today and talked to presenting CEO afterwards.

I had dozens (and dozens, and dozens) of comments about things that investors would find confusing or problematic.

After each every comment I made, they responded, “That’s just what the investors …” (note the plural) “… have been saying.”

If several (in this case, many) investors have been telling you about particular problems, please fix them before you present investors.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals


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