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A Few Weeks after Inbox Zero

A few weeks ago, I achieved .

And now I re-achieved Inbox 300.

Getting from zero to 300 is much, much, much easier than getting from 300 to zero.

If only I could honestly say “I trust you,” to my to-do list.

Should this make me believe in non-conservative fields? After all, friction is the most common ingredient of non-conservative fields and I seem to be finding plenty of friction around my inbox.

But somehow, even with all the friction, it isn’t enough to keep my hands warm in a northern California winter. This seems unfair to me.

As best I can tell, the “secret” of my being able to have Inbox Zero is to be able to move things from an inbox to a “To-do List” or similar structure and to have faith in that structure. As I stopped reliably checking my to-do list, I became progressively less able to move things out of the inbox.

But first my to-do list has to be able to say “I trust you,” to me

Yes, faith in to-do lists is the key to Inbox Zero.

I lost my faith.

And my inbox exploded.

If only I could say “I trust you,” to my to-do list.

But I imagine first my to-do list has to be able to say “I trust you,” to me.


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Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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