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Proof of Worth

I have received from you what appears to be a form letter, or even worse. the first of many form letters that are part of a drip campaign.

Please don’t send me form letters.

If you are not just sending a blind form letter, then there is some specific reason why I am the person you are contacting and you should include something that suggests that I am a specific choice. If your missive could have been sent to someone else without change, it suggests otherwise.

In sending me a generic message, you are demonstrating either

  1. that you don’t care,
  2. you are really bad at showing that you care.

Which is it?

If you want my attention, send me a demonstration of your worth. Read enough of my public materials to know what would be valuable to me, do it, and then show me your result. If you can’t figure out what I would find valuable, it’s not a good sign.

Please be aware that I charge $1,000 to evaluate messages that seem generic to me. My evaluation is that yours indeed looks generic.

So please be sure that your response to this is a demonstration of value worth of at least $1,000.

Or else make a donation to my favorite charity.


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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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It’s a Secret

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helping others reach their goals