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Proof of Worth

I have received from you what appears to be a form letter, or even worse. the first of many that are part of a drip campaign.

Please don't send me form letters.

If you are not just sending a blind form letter, then there is some specific reason why I am the person you are contacting and you should include something that suggests that I am a specific choice. If your missive could have been sent to someone else without , it suggests otherwise.

In sending me a generic message, you are demonstrating either

  1. that you don't care,
  2. you are really bad at showing that you care.

Which is it?

If you want my attention, send me a demonstration of your worth. Read enough of my public materials to know what would be valuable to me, do it, and then show me your result. If you can't figure out what I would find valuable, it's not a good sign.

Please be aware that I charge $1,000 to evaluate messages that seem generic to me. My evaluation is that yours indeed looks generic.

So please be sure that your response to this is a demonstration of value worth of at least $1,000.

Or else make a donation to my favorite charity.


Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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