Photo by Stephen Leonardi on UnsplashI am not just old.
I am really old.
Really, really old.
I am ancient.
You think I joke when I ramble on about my first failed startup that tried to countermeasures to sell dinosaurs for nemesis asteroids & meteorites.
I can, perhaps, on a good day, navigate a simple website, or even a page on a common equity crowdfunding site.
If I have the choice about spending time trying to find your company offering in your Twitter feed or instead spending that time actually reading and potentially writing about some other early-stage company that has made life (or at least reading) easy for a dinosaur like me, what do you think is going to happen?
Of course it could be even worse, you might ask me to download an app; but no one talking to a dinosaur like me would even suggest that, would they?
It’s the same game as people who are easy to introduce and people who know how to use email.
Don’t lose the game before you even sit down to play.
