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Success Through Treating Creators Well

Leaving aggregation theory aside

Modern aggregation theory says that the platform owners that aggregate content will own the users and squeeze all the profit away from the creators. (It also predicts similar things for sufficiently powerful marketplaces and even restaurant delivery services.)

What would happen if a platform were purposefully made for the benefit of the creators?

Would it be fundable? Perhaps not, and even if it were, would the funders and the creators have such misaligned goals that it would lead to disaster anyway?

What would happen if a platform were purposefully made for the benefit of the creators?

More likely, it would need to start as something closer to a collective or otherwise align interests. It sounds difficult.

And streaming subscription services are notoriously difficult. The corpses of ventured-backed streaming subscription services litter the world, failing quickly as they ran through the investment capital.

In striking contrast, Nebula succeeded in this space without initial outside investment by focusing on treating the creators well. As I read more and more about the current Reddit fights, I find the documentary of Nebula’s history more and more inspiring.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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