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Success Through Treating Creators Well

Leaving aggregation theory aside

Modern aggregation theory says that the platform owners that aggregate content will own the users and squeeze all the profit away from the creators. (It also predicts similar things for sufficiently powerful marketplaces and even restaurant delivery services.)

What would happen if a platform were purposefully made for the benefit of the creators?

Would it be fundable? Perhaps not, and even if it were, would the funders and the creators have such misaligned goals that it would lead to disaster anyway?

What would happen if a platform were purposefully made for the benefit of the creators?

More likely, it would need to start as something closer to a collective or otherwise align interests. It sounds difficult.

And streaming subscription services are notoriously difficult. The corpses of ventured-backed streaming subscription services litter the world, failing quickly as they ran through the investment capital.

In striking contrast, Nebula succeeded in this space without initial outside investment by focusing on treating the creators well. As I read more and more about the current fights, I find the documentary of Nebula's history more and more inspiring.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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