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Super Me — Lesson Three

This is where we choose our areas of expertise. There are four criteria in selecting an area to focus on. Before I understood and applied these criteria, I would have had great difficulty in successfully succeeding at becoming a successful .

 
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  1. You should know something about it, or be able to learn something about it, or have stood in the same room with lots of people who have had great success with it,
  2. A great many people should have some problem or unmet need related to it,
  3. You should be able to convince those people that you can help them meet that need / solve that problem because either you have had success in it, you have spoken to lots of people who have had success in it, or you have had such great success in something entirely unrelated that it counts as close enough, and last (and probably least)
  4. You should actually be to actually help them with this. This last one is really a “nice to have” rather than an actual requirement. The placebo & Hawthorne effects are strong and if all else fails, I do know the bugs bunny cheer.

After successfully thinking carefully about these criteria, I will of course successfully succeed in selecting an area of expertise where I will succeed at meeting all the criteria successfully. Clearly and successfully I will choose the area of successful success.

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  1. While I don’t actually know anything about success and do doubt my ability to successfully learn about succeeding at success, I have successfully succeeded in standing in the same room and even on the same stage with many successful people.
  2. I have no doubt that many people have not successfully met all their success needs.
  3. I have succeeded at successfully publishing multiple blog postings with the world success in the title and I have spoken with many successful people (some of whom are interviewed in this blog) and I do successfully succeed in making the perfect cup of which is important enough to give me credibility in any an all fields without exception.

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  4. And this fourth one is in fact the least crucial, and three out of four is not bad, and most importantly, it is at the bottom of the page, safely below a huge inspirational picture where no one will actually see it. That said, I can of course ask them what their goal is, what the next step is, what stands in the way, and how they will overcome that obstacle. In real life, I have successfully succeeded in catalyzing success by patiently asking for four things. Fortunately, I have millennia worth of patience.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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