snowman beside bottle 
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Super Me — Lesson Two

This lesson is where I convince (is con the root word of convince?) you that the successful path to successfully becoming a successful is good and feasible and feasibly good and goodly feasible.

I am supposed to tell you how others have successfully succeeded in this in a surprisingly short amount of time and in doing so created great value by bringing an amazingly amazing level of successful success to others.

Remember your begins with the downpayment.

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During the early pandemic, I didn't wear a during my video conference calls. In the call, I was no one special. In my home office, I would be interrupted by family, visitors, even by stuffed animals.

But then I started wearing my hat of invisibility and everything . The transformation was miraculous. I was someone special.  People started listening, and not just listening, but hearing, really hearing my stories. Startups that had been getting nowhere were inspired to target multi-million dollar contracts, new CEOs learned how to use excel well enough to make basic project plans, and people started wearing hats, spreading the good word throughout the world. Timid CEOs suddenly gained confidence and successfully pitched investors that they had previously been scared to approach. Family offices appeared out of nowhere to discuss showering my startups with more money than they would ever be able to effectively spend.

Enthusiasm, hope, and that had been lost to the pandemic spread throughout the startup ecosystem and ultimately the world.

And I expect a decade from now this will have turned into a hugely huge empire. Compared to the millennia of the previous chapter, this is mere seconds. I know I am supposed to wait until all this has actually happened before writing this part, but I didn't think that you, my loyal reader, would want to wait a decade for Lesson Two.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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