Photo by Wil Stewart on Unsplash

The Official Rock

When I was at MIT in our research lab we had a moderately large rock. It was an ordinary-looking rock. Nothing special.

Photo by <a href=httpsunsplashcomspyildutm source=unsplashutm medium=referralutm content=creditCopyText>Nikolaj Martini Petersen<a> on <a href=httpsunsplashcomsphotosa rockutm source=unsplashutm medium=referralutm content=creditCopyText>Unsplash<a>

But it was essential.

When a piece of equipment had been left unrepaired for a long time, there is a distinct possibility that people didn’t realize it was broken and hence didn’t know to fix it.

That’s where the rock came in.

In the more complicated world of weblogs and funnels and inappropriately chosen KPI’s, how confident can we be that something that we haven’t noticed is really broken?

Not the slightest hint until our startup has run out of money?

What’s the more modern, more hip, more trendy, and of course fully buzzword-compliant version of our classic rock.


Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals


What If The US Wasn’t First & Best At Absolutely Everything


Hazards of Writing Non-Fiction