Photo by Wil Stewart on Unsplash

The Official Rock

When I was at MIT in our research lab we had a moderately large . It was an ordinary-looking rock. Nothing special.

Photo by <a href=httpsunsplashcomspyildutm source=unsplashutm medium=referralutm content=creditCopyText>Nikolaj Martini Petersen<a> on <a href=httpsunsplashcomsphotosa rockutm source=unsplashutm medium=referralutm content=creditCopyText>Unsplash<a>

But it was essential.

When a piece of equipment had been left unrepaired for a long time, there is a distinct possibility that people didn’t realize it was broken and hence didn’t know to fix it.

That’s where the rock came in.

In the more complicated world of weblogs and funnels and inappropriately chosen ’s, how confident can we be that something that we haven’t noticed is really broken?

Not the slightest hint until our has run out of money?

What’s the more modern, more hip, more trendy, and of course fully buzzword-compliant version of our classic rock.


Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.


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