Photo by Laura Heimann on Unsplash


Some years ago I had a staff member.

They were absolutely brilliant, incredibly kind, patient, and empathetic. Hardworking, self-directed, lots of initiative, etc.

They would have been an executive at a fortune-50 company had they not failed a background check.

I gave them a temporary position unrelated to their actual field of expertise while they looked for a permanent “real job.”

What I could pay for the work I needed done with tiny compared to what they could make as an executive; my tiny company didn’t need their expert, expert skills.

They were the best in the world and despite this, getting no job offers.  They started a niche side business that to me looked like it should have been insanely profitable. Apparently, it wasn’t.

Stuff (with high resale value) started going missing. Then irregularities with the petty cash. Don’t know if they were responsible. Presumably will never know.

This is the type of trust problem that we often think about. I’ve hit some version of it three times. Been cheated in other ways five times. For a total of eight. Eight that I know about it anyway.

But, when I think about trust, it isn’t things like this that I think about. I don’t think about honesty (or the lack thereof), I think about reliability (and very much the lack thereof).

Photo by <a href=httpsunsplashcomcookiethepomutm source=unsplashutm medium=referralutm content=creditCopyText>Cookie the Pom<a> on <a href=httpsunsplashcomsphotoshelputm source=unsplashutm medium=referralutm content=creditCopyText>Unsplash<a>

I think about the help I can’t hire because a single act of carelessness or bad judgment can cost me more time than they would save me in a year. I think about where and whether that risk can be suitably controlled.

But most of all I think how fortunate I am to have people in my world who I don’t worry about. People whose judgment I trust and who really never let things fall through the cracks. Those are the people I want on my staff, on my team, in my life; those are the people to have as partners and as cofounders.

To me, this is the first and foremost thing to think about when looking for a cofounder. I’ve spoken to hundreds of people looking for cofounders. In all the years, I’ve never heard anyone mention it.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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