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We should have gone after Crocodiles

I have previously described my failed attempt to sell nemesis asteroid meteorite countermeasures to the dinosaurs.

Perhaps my first business would still be in business had I targeted crocodiles instead.

Yet another (or perhaps the first) failure from lack of customer discovery.

How Did Crocodiles Survive the Asteroid That Wiped Out the Dinosaurs?

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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