multicolored dragon illustration 
Photo by Oliver Needham on Unsplash

Contentful Headers

Imagine if I told you a story (or worse yet had a deck) that went like this

orange dragon illustration
Photo by Martin Woortman on Unsplash
  1. once upon a time, the situation was normal, then,
  2. something bad happened, which.
  3. had unfortunate consequences, but,
  4. something clever was done
  5. and then things were even better.

Perhaps it would be better if I had said

  1. a smith made swords from straw
  2. until a dragon burned all the fields
  3. without straw, she started to learn COBOL
  4. but realized she could relocate
  5. where she was very successful having neither competitors nor dragons

Each of the pitch decks that I am reviewing this morning has the same headers for the first seven slides.

Can you say Dull,

Repetitious &

Dull & Repetitious

Photo by OpenClipart-Vectors on Pixabay
  1. (untitled)
  2. problem
  3. solution
  4. market
  5. competitors
  6. traction
  7. team

I wonder whether dragons would prefer PowerPoint decks to farm fields.

We can do better by using more descriptive “contentful headers.”

Allison Byers, the founder of Scroobius, presented a wonderful talk at Founder institute filled with hints about making better investor presentations in general and contentful headers in particular. She presented similar materials in the Business Insider article “Startup pitch deck most important elements.” She recently spoke about a broader range of issues on Founders Live.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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