people sitting on chair near glass window during daytime 
Photo by Yibei Geng on Unsplash

Why are here?

Not in this universe, but in this meeting?

I have a Gedanken experiment (thought experiment) for you to consider.

Next time you are in a zoom meeting, as yourself, “why am I in this meeting?”

Then imagine what each person would think your answer would be.

And then consider how they would answer these questions if they were lucky enough to be readers of my blog and were running the experiment for themselves.

For too many of my zooms, the answer is, “because it’s a weekly meeting.” Neither I nor anyone else knows what will happen in the meeting.

In such cases, I fall back on

  • What have we accomplished since the last meeting?
  • How does that differ from what we expected?
  • Why is it different?
  • What will we have done by the next meeting?

And then I dream of mythological things like agendas.


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      Written by Russell Brand

      Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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