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Wonderful but Untrue Things About You

Everyone that matters knows how perfect everything is in your world.

Your 20 billion readers.

Your 100 trillion dollar personal net worth.

Your picture-perfect family .

Your company's huge and growing enthusiastic loyal customer base spans all seven continents on earth and stretches to nine other start systems.

If only it were true. It's not a question of imposter syndrome. It's simply untrue. Perhaps it started out as legitimate confusion or an overly enthusiastic PR/Social Media campaign. Or Perhaps you lied.

However you got here, the ground is so different from the reality that no one can give you useful or even understanding without getting past the misinformation. You can't self-fund the colony on the surface of the Sun. You can't appeal to your 20 billion fans to crowd-fund your solar colony.

It could be worse. You, yourself, might actually believe it in which case you'd be delusional.

You need to level with someone. Someone you can trust. Someone who won't freak out.

Perhaps you could start sharing the truth with someone now before there is a disaster or crisis.

Is there anyone in your life that knows the truth?

For many founders, there is no one.

Even if you are a solo founder, don't be alone.

Don't wait for a crisis to notice whether you are alone.

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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