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You’re Both Wonderful and that is NOT Enough

Imagine that you spoke only English.  Millions of my friends are like that.

Now imagine that there was there a wonderful program taught in a non-English language a non-English speaking country. Many of the above millions might doubt they exist, but they do.

It would be a bad match, no matter how wonderful you each are.

Within a week I saw and introduction requests for a seeking less than a million dollars with a fund that has a 30 mm minimum, a startup doing human genetics with a fund focused on a plants, a privately held company with a multi-billion dollar valuation in its most recent round with a pre-seed accelerator. Great entities. Terrible matches.

A brilliant colleague is often quoted as saying, “When you judge a fish by its ability to climb trees … … you should really be looking for a squirrel.”

When great people ask me to make an introduction, I don’t ask or talk about what makes them great, but rather why it will be a great match.

Otherwise, perhaps I should start selling scuba equipment to squirrels.


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Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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