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in ,

“Take my course … Follow my content”

LinkedIn suggested a couple of hundred posts I should look at.

It apparently knows me well.

many claims about his wonderfulness and value, but no examples of useful insights or of any content at all.

It is nearly perfect for posts that I am not “tagged” in or otherwise related to.

So close to perfect, when it made a useless suggestion to me today that it stood out. I can’t remember the last time that it was wrong. (Perhaps I have an abysmal memory.)

Today it sent me to a self-proclaimed thought leader. The words of his post were, “Take my course.” The second paragraph began, “Follow my content.” The rest of the two screen lengths of article contain many claims about his wonderfulness and value but no examples of valuable insights or of any content at all.

The vast majority of the follow-up posts were his own linking to his own materials, and none of the follow-ups had any content.

I discovered something new on LinkedIn. It’s a mute button. I never needed it before.

Presumably, I’ll never be bothered by him again.

Today’s baby animal picture and my gratitude go out to the folks at LinkedIn who give us their content recommendation system and the mute button and to all you who freely share their valuable insights rather than merely bragging that they have them.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals


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