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Photo by Priscilla Du Preez on Unsplash

Responses to The Form Letter to End All Form Letters

One of my most popular articles is The Form Letter to End All Form Letters.

On LinkedIn, I often send it to people who have sent me a grossly mistargeted poorly written form letter that helps me realize how low the bar would be for an AI system to be doing that work.

Today I got a response that surprised me:


Thank you

This “thank you,” really took me aback. I can’t judge its motivation. Did they miss the message entirely? Did they enjoy my article? Do they really hate their job reading responses almost as much as many cold callers hate theirs and this was the best source of amusement for the day? Does their job require them to send a response and they had nothing else to say?

It is a perfectly reasonable response in the same way that “We’re sorry,” would have been a perfectly reasonable response. Still, it threw me for a loop.


brown wooden blocks on white surface
Photo by <a href=httpsunsplashcombrett jordanutm source=wordpress instant imagesutm medium=referralutm source=wordpress instant imagesutm medium=referral>Brett Jordan<a> on <a href=httpsunsplashcomutm source=wordpress instant imagesutm medium=referral>Unsplash<a>


What I can’t help thinking is that if their lengthy form letter could generate one part in ten the curiosity that these 10 characters did, I bet their conversion rate would go through the roof.


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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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