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Terrible writing about wonderful events

How not to write a press release

One of the organizations that I most respect and revere in the entire world was recently given a great honor. It was ranked #1 in the world by a prestigious sounding society that might be important but that I have never heard of.

The prestigious sounding society published an enumerated list with no explanation about what was wonderous about the organizations they rated highly. It didn’t even have links to the organizations.

The organization published a press release saying they were proud, etc., but not saying interesting or useful about themselves or about the society.

The organization then published to social media a link to the shorter but equally content-free summary of the press release.

I bet there are at least two really important stories here, but they aren’t stories that I have heard. I bet I can learn more if I really try, but nowhere in any of these publications even has a useful listing for a point of contact.

I had been told that most press releases are ignored. I am beginning to understand why.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals


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