This morning, I was looking at announcements of wonderful events and which ones to draw attention to.
One event had its metadata set up correctly; I could click one button, begin writing my commentary, and hit post.
The other didn’t. Creating a post for it took my time and attention. It was frustrating.
Which one has an advantage in getting attention?
An event that I don’t believe in isn’t going to get posted despite having good metadata, but a good (but not exceptional) event is at risk of being passed over because it is too much of a hassle. The busier I am, the more that risk increases.
Similarly, we are creating a curated archive of documents for broad public use. We will probably eventually include all the worthwhile repositories, but I don’t expect the ones that make it easy for us aren’t going to be the first we include.
Last month, I sent out seventy messages to people who had been accepted into a program, offering to discuss whether the program was a good fit before they decided to join. Twelve people didn’t get messages because of a problem with their contact information. I probably could have taken time and attention and figured it out, but I was too tired, too busy, etc.
Don’t needlessly put your great efforts needless at a disadvantage by failing at the small stuff.