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Content > Marketing Mistakes & How to Avoid Them > The importance of Metadata

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Photo byTheodor Vasile on Unsplash

The importance of Metadata

Russell Brand by Russell Brand
4 years ago
in Marketing Mistakes & How to Avoid Them
Reading Time: 1 min read
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This morning, I was looking at announcements of wonderful events and which ones to draw attention to.

One event had its metadata set up correctly; I could click one button, begin writing my commentary, and hit post.

The other didn’t. Creating a post for it took my time and attention. It was frustrating.

Which one has an advantage in getting attention?

An event that I don’t believe in isn’t going to get posted despite having good metadata, but a good (but not exceptional) event is at risk of being passed over because it is too much of a hassle. The busier I am, the more that risk increases.

Similarly, we are creating a curated archive of documents for broad public use. We will probably eventually include all the worthwhile repositories, but I don’t expect the ones that make it easy for us aren’t going to be the first we include.

Last month, I sent out seventy messages to people who had been accepted into a program, offering to discuss whether the program was a good fit before they decided to join. Twelve people didn’t get messages because of a problem with their contact information. I probably could have taken time and attention and figured it out, but I was too tired, too busy, etc.

Don’t needlessly put your great efforts needless at a disadvantage by failing at the small stuff.

 

Tags: metadataprpublic relationspublicitysocial media
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Russell Brand

Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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