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Yet another way to get potential customers to not be your customers

I have not quite yet dropped out of a beta program.

I haven’t tried the product yet.

I am the ideal customer. I am (I mean was) enthusiastic. Really enthusiastic.

I potential bring a massive number of early adopter enterprise customers.

But I am not happy.

I just received an email with an embedded video.

The text of the email says, “Welcome to XXXX! Have a look at the video below.” I’ve removed the name to avoid embarrassing folks.

The video says, “I will be sending you helpful emails in the future.”

I don’t believe them.

It’s not the only problem but is probably the last straw.

They have about exhausted my patience and lost my Rolodex. I haven’t even tried the product yet.

By the time this article is published, they will probably be officially given up on. It’s sad. The inventors are bright. The product seems valuable, but without customers, the company will not be.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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