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The Ad-Free Web for Designers (blog.prototypr.io)

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I was impressed with the quality of thinking in this article about alternative to the current monetization models on the web

 

We’re hit with it daily: it feels like every three swipes on Instagram or flick of the thumb on Facebook takes us to yet another creepily targeted ad, both making us a bit paranoid (OMG a Colgate ad — did Insta really eavesdrop on my toothpaste conversation?), and disrupting the user experience.

Our Twitter and Instagram timelines used to be about the people we chose to follow — people we know and care about. But we find ourselves hijacked by algorithms that feel designed to suck us down a black hole of doom-scrolling through dopamine-pumped content, ultimately to show us more ads. I came to see 1 picture of my mum’s dog, and reemerge an hour later with 5 new TikTok dances memorised:

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      Posted by Russell Brand

      Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

       

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