https://www.clothespetals.com/post/the-owner-the-brand-meet-chelby-gill-of-boummeringue
Always nice to see a Founder Institute alum in the news.
Raise your hand if you have ever been personally victimized by returns. And by “returns,” I mean retail. I mean those pieces that we find out only after we’ve bought them that we really don’t love; that we now have a window to take back into the store we ordered them from. Lately, this process has brought about a learning curve for not only customers, but retailers as well. In January of this year, CNBC reported that retail returns have jumped to an average of 16.6% in 2021 versus 10.6% in 2020,
