white and black lego toy 
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They’re More Than Toys

I hadn’t recently given much thought to children’s toys. Then I saw pair of incredible Ted Talks.

The first was by Mckenna Pope about her success in getting Mattel to make their Easy-Bake Oven emotionally safe for her kid brother. She was 13 when she did the work and 14 when she spoke.

 
Photo by George Pagan III on Unsplash

The second talk was by Prof Christopher Bell about the systematic lack of superhero toys for girls.  His report shows that others failed to have similar success with Disney/Star Wars or Disney/Marvel. Much larger, much better-organized groups have failed where this one 13 year old succeeded.

Does this merely tell us something about Mattel and Disney, or is there something truly important that Pope can teach us?

Whether we can replicate her success or not, we definitely need to give her big points for suckage reduction.

I bet that Stan Lee would be proud of her.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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