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    The Better Question About Customers

    Customer development is hard. There is a question that makes it easier. A better question than the one I have been asking. The question that I and every investor I know have been asking is “What are your customers doing now?” Often this question is phrased as “What is the competitive landscape — who are your competitors and how are you better for some particular segment of the market than each of them.” The many startups that can’t answer that […] More