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    Are you solving the right problem?

    Solving the wrong problem is a common way for a startup to fail. Or a product launch from an existing company to fail even harder. Or a life to seem wasted. Making a huge improvement on something no one cares much about isn’t a winning strategy. Nor is making only a tiny improvement even if people care a lot is rarely a winning strategy. Thibard Elziere’s article How to Validate a Startup Idea has a simple way to use these […] More