How to captivate an audience in less than 30 seconds


Instead of watching streaming reruns of “junk tv episodes,” we have started one hundred days of watching presumably substantive videos. Most are abandoned in the first few minutes. Perhaps one in three make the cut.

Out of the first hundred such videos spanning the gamut from formula-one racing to agent history and theoretical physics to DYI home projects, Nathan Gold’s is the only one that made me say, “Wow!”

That is fitting because it teaches how to make your audience say, “Wow!”

While the ideas are not new, the examples are extraordinary.

Watch and be wowed!

Written by Russell Brand

Entrepreneur in residence at Founder Institute, he has mentored, performed due diligence on and invested in numerous early stage companies. Hundreds of these early stage companies have described Russell’s insights and advice as the most useful thing in the history of their companies. He has always had an inborn ability to find more valuable uses of new ideas and faster ways to achieve results.

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