Michael Zaytsev, aka Professor Z, returns to The Cannabis Business Coach Podcast after a two-and-a-half-year hiatus, bringing a fresh and inspiring conversation with Chris Foltz. Chris, the Managing Director of Responsible.com and Global Entrepreneur-in-Residence at Founder Institute, shares his insights, passion, and unique journey across industries, including his impactful contributions to the Cannabis space.
Topics Discussed:
Chris’s Multifaceted Career: From politics to startups, and his evolution from passion-driven pursuits to purposeful leadership in Cannabis.
Work with 40 Tons Brand: Supporting a Cannabis company rooted in restorative justice and redefining societal perceptions.
Cannabis Industry Insights: Challenges with scaling, regulatory hurdles, and the need for consistency akin to global brands like Coca-Cola.
The Importance of First Principles: Breaking down complex problems and navigating the intersection of technology, humanity, and innovation.
Destigmatizing Cannabis: Advocating for responsible use while addressing misconceptions.
Investing in Cannabis: Guidance for prospective investors, emphasizing logistics, scalability, and de-risking strategies.
Storytelling for Success: Leveraging personal and brand narratives to differentiate and connect authentically.
Noteworthy Quotes:
“Authenticity is the new disruptive.”
“It’s amazing what you can accomplish if you don’t care who gets credit.”
“The cannabis industry is not about doing everything—it’s about doing something better.”
About Chris Foltz:
Chris Foltz is a celebrated transformation strategist, startup advisor, and inspirational speaker. As the Managing Director of the Silicon Valley-established strategy firm Responsible Solutions Ltd, Chris leads the company’s three-decade-long Change & Transformation initiatives. His life journey is a testament to resilience; overcoming drug addiction, 119 days in jail, and near homelessness, Chris has redefined success through impactful global collaborations.
In 2021, Chris was honored as a member of the Institute for Real Growth’s ‘IRG100’, a distinguished cohort of the world’s top 100 Chief Marketing Officers and growth leaders, working alongside executives from iconic companies like Google, Unilever, and Ford.
As a Global Entrepreneur-in-Residence for Founder Institute, the world’s leading pre-seed startup accelerator, Chris has mentored startups across five continents and contributed to their global success. His influence extends to esteemed roles, including the International Advisory Board of the Ugwumba Center for Leadership Development in Africa, and as an advisor to LoyalVC.
Chris’s achievements include the President’s Volunteer Service Award and recognition as a “World Peace Ambassador” by Claes Nobel of the Nobel Prize Family. His career exemplifies authenticity, resilience, and a commitment to making a positive impact.
Recorded On:
January 13 2025
Additional Resources:
Michael Zaytsev’s “The Cannabis Business Book”
LIM College: Business of Cannabis Degree Programs
40 Tons Brand
Responsible.com
Founder Institute
