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A Support Team

Kisha Smith’s journey in converting her financial services side hustle into a thriving business was featured in Business Insiders which in turn was described by Gianna Prudente on Linkedin.

In the Business Insider article, Kisha talks about recognizing the need to build a top-quality support team.

She is absolutely right and I am sure that it contributed to, and perhaps enabled her success.

Unfortunately, many startup founders don’t have a support team. Founder Institute and other accelerators provide an initial support team that improves the probability of success.

Fleshing out the support team is on the critical path for every entrepreneur whether it is a hypergrowth-focused startup or evolving a side hustle into a full business.

I commend Kisha and encourage entrepreneurs everywhere to follow her good example.


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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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