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Joe Sent Us

I got a message on LinkedIn today.

They misspelled my name and then went on to say, “You’ve been recommended to me to get in touch with…”

It was just another poorly constructed form letter.

I didn’t notice the subject in the LinkedIn message. It’s at the top and in bold, so I should see it, but somehow I never do.

The subject line had affiliation information such that I would have taken the meeting.

There is someone on their advisory board that I know and respect. Had they mentioned his name, I would have prioritized giving them a meeting slot.

But they didn’t.

It was just another poorly constructed form letter.

I wonder how many other people aren’t properly effectively asking for meetings by failing to leverage the strength of their introductions or affiliations.

I better not ask them to meet me at Hernando’s Hideaway. They’d never get in.

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

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“Take my course … Follow my content”


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