Brown and White Bear Plush Toy 
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in What Founders Should Know

The Easter Bunny is more Plausible than Lasting Behavioral Change

Cooling Time Travel R Us is a (fictional) startup company that was going to travel back in time to combat global warming by preventing the Loch Ness Monster from being eaten by the Easter Bunny.

If I presented Cooling Time Travel R Us, the investor panel would ask me about customers. The biggest risk in the investor’s mind would be about customers.

On the other hand, if I presented a company that helped people change their behavior so as to combat obesity or pre-diabetes, the investor would ask for evidence that we would be effective.

It is harder for an investor to believe in lasting behavior change than it is to believe in Time Travel, the Easter Bunny, and the Loch Ness Monster combined.

If you are claiming lasting behavior change, you will need to be very, very, very, very persuasive to convince an investor.

behavior changediabetesinvestorobesitystartup

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Written by Russell Brand

Russell has started three successful companies, one of which helped agencies of the federal government become very early adopters of open source software, long before that term was coined. His first project saved The American taxpayer 250 million dollars. In his work within federal agency, he was often called, “the arbiter of truth,” facilitating historically hostile groups and factions to effectively work together towards common goals

 

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